brand therapy starts here
If your brand feels off— it probably is.
Get an outside perspective that shows how you’re really perceived — and what to fix first.
Less design stuff, more strategic accuracy.
Most brands need a reality check. Let’s be honest — if people don’t get your idea in 5 seconds, you’ve lost them. I’m not here to make things just prettier. I’m here to make them work properly.
clear identity
customer perception
tone of voice
strong positioning
brand name
visual identity
customer experience
clear identity
customer perception
tone of voice
strong positioning
brand name
visual identity
customer experience
solutions for business
Built on experience.
Across markets and product types, certain patterns repeat: where trust forms, where it fails, and what makes a brand resonate. Clarity comes from viewing the full product lifecycle and aligning audience psychology with specific business goals.
8+
yearsexperience in branding, graphic design & architectureSenior experience
protects resources.Every step is viewed with a practical lens. I help you decide what should stay, what must change, and what would be a waste of money to redo.From first sketch
to launch.End-to-end experience across concept, development, and launch. Every decision is rooted in how products are actually built and used.brand identitylogo & namingweb designBABY STROLLER DESIGNCHARACTER & ILLUSTRATIONARCHITECTURE & URBANISMTEXTILE & PATTERNPITCH DECKEPHEMERAL ARCHITECTUREIndustry varies.
The principles don’t.Different environments require different tactics. Focus is always on making value visible, reducing friction, and shaping an experience according to specific audience.CONSUMER GOODShospitalityMOBILITY & TRANSPORTATIONmedicineLOGISTICSDEFENSERETAIL & E-COMMERCEroboticsDATA SECURITYARCHITECTUREData
driven.Analytical yet deeply human.
Game-changing brand fixes.
01
Removal of AI chat bot.
Elimination of the chatbot to prevent the perception of a scam. Personalized client treatment can’t be robotic.
02
Intentional stealing.
Interactive design solution as a passive marketing tool for a restaurant: visitors hunt for seasonal chopstick rests.
03
7 slide pitch deck.
25 heavy slides of agency work condensed into 7-slide functional pitch deck for investors. Less is more.
04
Custom chassis profile.
Calm, precise details of the baby stroller make the difference in quality.
Build reputation
Stop blending in
Win loyal clients
power potential
Act with clarity
Become the obvious choice
Fix what matters first
Get taken seriously
Build reputation
Stop blending in
Win loyal clients
power potential
Act with clarity
Become the obvious choice
Fix what matters first
Get taken seriously
strategy & design for business
Solid foundation for bold decisions.
Stop guessing what’s off. What do clients really see when they look at your offer? Does this perception match your real value? We refine your offer first, then shape the entire experience around it so it lands exactly as intended.
(Pre)check
The smallest audit you’ll ever get. You send one link, I tell you what your audience really sees.What you getbrutally honest first impression+ 1 element that feels oddTimeline1 weekFREE(Core)audit
The insight you wish you had before building anything. A clear breakdown of what’s working, what isn’t, and why.What you getfree introductory callfirst impressionweak pointsmarket researchsetting goalsreferences / moodboards
follow-up callsTimeline1-3 weeks1,000 eur(taxes not included)(Post)strategy
Now it’s time for clarity in action. From chaotic to coherent — the structure your brand has been missing.What you get(Core)audit packpro market researchpositioning & differentiationnew structurecontent (visual, verbal)style identificationextra follow-up callsTimeline2-6 weeks2,000-5,000 eur(taxes not included)(Re)design
A (re)design that doesn’t just look good — it finally makes sense.What you get(Post)direction packbrand design (logo, typography,imagery...)Timeline4-8 weeksfrom 3,000 eur(taxes not included)
There is no one-size-fits-all solution. Whether you’re building from zero, running out of time, reaching the limit of budget, or trying to make your value finally click — I help you get unstuck.
Start with a free intro call, bring any challenge, and we’ll solve what actually matters. We’ll get to the root during brand therapy session.
